About Attah Obande

Different rooms. Same leadership principles.

Attah Obande's leadership philosophy wasn't developed from one job, one industry, or one chapter of success.

Keynote speaker and executive coach Attah Obande speaking from a podium to an engaged audience
The story

It was built through experience.

  • Entrepreneurship.
  • Business development.
  • Economic development.
  • Community leadership.
  • Executive operations.
  • Coaching.
  • Organizational growth.
  • And also failure.

Attah Obande is a transformational speaker, executive coach, and business leader who helps leaders build the trust, accountability, and relationships that allow people and organizations to perform at their best.

Attah has experienced what it means to build, fall short, start again, lead through uncertainty, develop people, make difficult decisions, and carry responsibility for both organizational results and the people responsible for producing them.

Today, as a senior executive, speaker, and coach, he continues to practice the same leadership principles he teaches.

The rooms

Where the principles were tested.

Chief Operating Officer, Elizabeth Rosario Law

One of the fastest-growing immigration law firms in the country. Under his operational leadership, the firm grew from fewer than 40 employees to over 170, scaling nationally while building a people-first culture.

2023 to present

Vice President of Business and Talent Development, Grand Rapids Chamber

Led initiatives to expand access, inclusion, and entrepreneurship in West Michigan.

2022 to 2023

Director of Dream Fulfillment, SpringGR

2014 to 2022

Adjunct Professor, Kuyper College

2019 to present

President, AGO Design Group

Coaching, consulting, and speaking for entrepreneurs, executives, and their teams.

2013 to present

Board service

Board Member, Trinity Health. Former Board Chair, Hispanic Center of Western Michigan.

2016 to present

The environments have changed. The principles haven't.

And also failure

Beyond the titles.

Attah's story is one of resilience and reflection.

From moments of public failure to leading at the highest levels of business, he's learned that success is less about what you build, and more about who you become while building it.

What he believes

What people want from the leaders they follow.

  • 01

    People want to be seen.

  • 02

    They want to know what's expected of them.

  • 03

    They want leaders they can trust.

  • 04

    They need accountability.

  • 05

    And they want to know their contribution matters.

Attah's work helps leaders understand their responsibility for creating that kind of environment and what becomes possible when they do.

Recognition

Recognized for the work.

  • 40 Under 40 Business Leader

    Grand Rapids Business Journal

  • Notable Leader in DEI, 2023

    Crain's Grand Rapids Business

  • Ledy Award for Community Engagement, 2026

    Literacy Center of West Michigan

Featured in & recognized by

Crain's Grand Rapids Business FOX 17 Grand Rapids Chamber Calvin University CreativeMornings Start Garden Rapid Growth Media Failure Lab
AGO Design Group

When you build people, everything else follows.

AGO Design Group was founded on one simple truth: when you build people, everything else follows.

Your company grows. Your leadership deepens. Your influence expands. Because the foundation of every great organization isn't its product or process. It's its people.

The mission is to help entrepreneurs and executives lead with purpose and build organizations that thrive from the inside out.

  • Growth is not a single act.

    It's a discipline.

  • Leadership is not a position.

    It's a responsibility.

  • Transformation happens

    when people are challenged, supported, and equipped to rise.


Current and former clients

Immaculate Heart of Mary Catholic School Forest Hills Northern High School Anchor Point Christian Grand Rapids Community College Grand Valley State University Calvin College Camp Tall Turf Evangel Ministries, Urban Enterprise Project The Growth Center Christian Community Development Association Dick & Betsy DeVos Foundation CDV5 Foundation Avanti Law Group The Potter's House High School Blu House Properties Launch Chattanooga Volunteers In Service (VIS) SpringGR Elizabeth Rosario Law

Better leadership changes what becomes possible.

It starts with leadership.

Bring Attah to your next conference, leadership event, retreat, or organization.